XXXTentacion Has a Deal and a Release Date. Which Is… Unfortunate
Empire distribution has taken a flyer on the viral XXXTentacion, who was arrested for strangling his pregnant girlfriend
Florida rapper XXXTentacion is currently blowing up, despite being behind bars. The 19-year-old released “Look At Me,” a bombastic anthem that may have been co-opted by Drake for an upcoming release, roughly a year ago. And the numbers are starting to run up. It currently sits at just short of 27 million plays on Soundcloud, and last month it cracked the Billboard Hot 100. Every time a new preview of Drake’s oft-teased collab with UK rapper Giggs surfaces on Twitter, the more popular XXXTentacion’s “Look At Me” becomes. And now, despite being locked up, he has a distribution deal with Empire for his debut project, Bad Vibes, slated to drop this spring.
And though this is the type of narrative the rap world tends to love, this is a situation where it might be worth thinking twice. XXXTentacion, born Jahseh Onfroy, was arrested last fall and charged with aggravated battery on a pregnant victim and domestic battery by strangulation. The charges stem from an incident “on or about October 6, 2016” in which Onfroy allegedly attacked his pregnant girlfriend “while said person was pregnant and [Onfrey] knew or should have known that she was pregnant,” per court documents acquired by Pitchfork. The charges the Florida rapper faces are both felonies and carry a combined max sentence of 25 years in prison. Onfrey is currently awaiting trial in Broward County, where he also has a charge of violating a prior house arrest agreement pending against him. That agreement stemmed from robbery and battery with a firearm charges in 2015.
Regardless of what XXX is being accused of, the presumption of innocence still stands. And I want to be clear about this. The charges against him could be overblown or false, part of a conspiracy (or… whatever), and XXX could very well be a great guy caught in a very bad situation. My issue is more that Empire, a major distribution company that’s partially responsible for the success of several recent high-profile projects—including Anderson Paak’s 2016 album Malibu and Fat Joe and Remy Ma’s Plata o Plomo—would take a flyer on an XXX, despite the nature of the case and court exhibits filed by the prosecution that reportedly include visual evidence of XXX’s alleged abuse.
Look, I get it. XXX is hot and Empire has a business to run. “Look at Me” is a modern mosh pit anthem and already a self-started streaming monster, two trends that the established music industry is now desperate to latch onto. Couple that with radio’s recent obsession with self-loathing and the redemption curve that has gained a foothold in the trenches of popular music (look no further than the marathon arc of the last three years of Future’s life), not to mention the ongoing Drake saga, and XXX could be on the verge of something even bigger than what he’s already built on his own.
But at some point, you have to draw the line. And at least while the trial plays out, in the case of XXXTentacion, it might be time to bring out the paint.