Lil Dicky, NxWorries, Arca and the Best Music Videos of the Week
Discover the beauty in BDSM leather and 1988's 'Paid In Full'
The art of the music video is not dead—you just stopped paying attention. Music video directors are still popping off on the internet on a daily basis, and there’s no doubt your favorite musician is tapping into the visual arts on a weekly basis. Don’t miss out on your dosage of visual treats: Here’s this week’s best visual music accompaniments.
JEFF The Brotherhood, “Punishment”
Director(s): Jen Uman and Grant Davis
Garage rock band JEFF The Brotherhood dropped a visual for “Punishment” this week. The single comes from their last record, Zone, and features a self-proclaimed “World Champion Reverse Driver.” At first, the video comes off as a bit ridiculous as a man literally is driving in reverse for no apparent reason, other than to prove he’s great at doing it. But when the video kicks in, it really captivates. Directors Jen Uman and Grant Davis capture this dude driving backward through the streets of Bhatinda, Punjab like a fucking pro, not getting a glimpse of a single close call. Punjabi driving skills right there.
Lil Dicky “Pillow Talking” featuring Brain
Director: Tony Yacendna
This cut, from Lil Dicky’s debut comedy rap record Professional Rapper, tells of an awkward post-hookup sex convo between a woman, Dicky and his literal Brain. The video pretty much visualizes the situation, showing Dicky in bed with the woman and discussing their views on the universe, God, eating meat and whether or not they fuck with war. The effects are impressive and not only add to the song’s already hilarious scenario, but stands out as one of the year’s coolest videos. With a budget of $700,000, it better be. Plus John C. Reilly portrays a really indecisive God, so there’s really no contest of who had the best video this week.
NxWorries, “Scared Money”
But if Lil Dicky didn’t drop such an elaborate music video this week, NxWorries would’ve taken the cake as this week’s best. That’s not saying “Scared Money” isn’t an incredible effort — the entire visual is an homage to the 1988 film Paid In Full and it pays insane attention to detail. The basketball court scenes alone look beautiful and feel almost surreal. Watch Knx and .Paak crush vintage hip-hop aesthetic up above.
Director: Jesse Kanda
Arca and director Jess Kanda have worked together on a handful of visuals in the past and every endeavor has been nothing short of creepy. Given the tradition, it’s only right Kanda team up with the experimental Venezuelan producer once again to support the artist’s latest self-titled record. This video for “Desafìo” shows Arca wearing some leather BDSM gear and getting dragged around in the woods by different men through strobe lights and mist. We may not understand the message, but that’s just typical Arca fashion.
Major Lazer, “Run Up” featuring PARTYNEXTDOOR and Nicki Minaj
Director(s): Paul, Luc & Martin
This music video for Major Lazer’s “Run Up” seems to celebrate phones and tease the millenial generation who is obsessed with them. It features a group of people at a house party dancing together, but never taking their eyes off of their phones. It would feel more like social commentary and less like a commercial if the actual track wasn’t so hoppy and positive, but it still has some cool transitions.
The Chemical Brothers, “Under Neon Lights” featuring St. Vincent
Director: Within’s Jono Brandel and Zach Richter,
VR seems to be the newest trend in music videos. The Chemical Brothers debuted a VR-visual of their own for “Under Neon Lights” this week. The video shows a little girl running through different environments, or metaphorically speaking, stages of her life, and becoming a wiser and more mature woman. Finally, at the end of her seeminging endless run, she is alone and floating freely into the air. Watch it with or without VR glasses up top.