Adidas Sued For Its Boring Limited Edition ‘Art Basel’ Sneaker
What are thoseeeee?
UPDATE (Nov. 28): In a statement given to ARTNews, Adidas has admitted “regret” in using the “Art Basel” trademark on the tongues of limited editions of the brand’s EQT sneaker, which debuted at the 2016 Art Basel festival in Miami. Three Stripes has also reportedly reached a settlement with the festival and merchandise brand, but details of the agreement were not disclosed.
During the Art Basel show in Miami Beach in 2016, Adidas gave away a limited number of shoes bearing both the Art Basel trademark and the Adidas trademark. Adidas did not obtain a license to use the Art Basel mark for these shoes, and Adidas was not a partner with or a sponsor of the Art Basel show. Adidas regrets these actions and is pleased that the lawsuit filed by Art Basel has been settled amicably. –Adidas
ORIGINAL: The international art festival Art Basel has sued sneaker giant Adidas for releasing a limited edition “Art Basel” Adidas EQT ADV sneaker at the Miami festival last year. ‘
As reported by the Miami Herald, on May 30, a federal lawsuit was filed by Art Basel in the Southern District of Florida for trademark infringement. Art Basel wrote in the lawsuit that Adidas was not given any permission to print Art Basel’s trademarked name on the shoe and that it “deliberately misrepresents an association, show partner, sponsorship or other affiliation,” between Adidas and Art Basel. In the lawsuit, Art Basel stated that it wanted Adidas to stop using its name, pay for damages due to “diluting” Art Basel’s image and even destroy all the remaining kicks.
However, it is hard to imagine how these shoes are going to be destroyed since they are already in the hands of sneaker-heads. Only 1000 pairs of the shoe were made and released at a special event held by Adidas. And of course, the release of a horribly designed, over-hyped sneaker, had to be hella extra and have some weird choreographed mating dance to go with it.
And naturally, the free sneakers ended up being resold online up by bums for a profit of up to $250. In some auctions it has sold for a meager profit of $70. Clearly, the shoe was not as hyped up as Adidas envisioned it to be, probably because the shoe looks god awful compared to more popular models. The company definitely has enough money to put this matter to rest but it is still taking a giant L for trying way too hard to boost its image through the arts community. Word of advice, Adidas: you don’t need publicity stunts when you’ve already got Yeezy.