Ayo, Wu Wear Is Back!
The garment renaissance
No brand in hip hop has been as well established, marketed and stamped on the minds of hip hop fans worldwide than Wu-Tang. The iconic Wu “W” logo is easily the most recognized symbol in hip hop history, outside of, perhaps, Run-D.M.C’s stacked logo, and even that’s up for debate.
The W has been used to sell everything from skateboards to 1-900 numbers to self-help books, and in the late ’90s, the logo helped Wu-Tang launch one of the first hip hop streetwear brands, Wu Wear. Created by RZA and Wu-Tang consigliere Power, Wu Wear launched in 1995 and had a 13-year run in major retailers including Macy’s and Bloomingdale’s before being shuttered in 2008. Now, nearly a decade later, RZA and Power have resurrected Wu Wear to coincide with the next year’s celebration of the 25th anniversary of Wu-Tang’s monumental 1993 debut, Enter the Wu-Tang (36 Chambers). The line is being produced in conjunction with Live Nation and started shipping a holiday collection this month, with plans for a full Spring 2018 launch.
In an interview with Billboard about the relaunch, RZA said:
Wu Wear was the first hip-hop brand to be in the windows on Macy’s 34th St. Now that we are aware and re-energized for our legacy, we felt it was the proper time to reenter the market. Not in a boutique way, but to go big, once again.
[The fans] have Wu-Tang tattoos. They put the Wu-Tang onesies on their children. I seen guys online making Wu-Tang tables. We really appreciate that, and we understand that this is our fan base. This is people who are inspired. And they’re going to get that representation because that logo is a badge. Now that we have come to what we call a legacy point in time, we say, it’s time to give it to the world and give it to them right.
Following the release of their seventh album The Saga Continues, the Clan announced the resurrection of Wu Wear, after nearly a decade of being defunct, just in time for the holidays.
The launch was originally announced back in the summer to commemorate the 25th anniversary of their debut album Enter the 36th Chamber, slated for 2018. With a full collection of hoodies, tees, and even a couple of jackets, we can expect the moment the items are able to be purchased, they’ll sell out. You can scan the official Wu Wear site here, and watch our recent Open Space interview with RZA and Mathematics below.