Tiger Beer Transforms the LES Into an Outdoor Art Gallery With the 100 GATES Project
Beer brand keeps it 100 with latest exhibit
This post is sponsored by Tiger Beer.
The 100 GATES Project, as the name implies, is a public art project that connects street artists and muralists with local businesses in the Lower East Side with the goal of painting 100 original murals on the businesses’ roll down security gates. It began thanks to skater and artist Billy Rohan and has been brought to life by the Lower East Side Partnership, a not-for-profit organization that spent 2015 installing nearly 70 murals thanks to the Neighborhood Challenge grant program that is administered by the City of New York. Now 2016 will see the 100 GATES Project bring public art to an additional 30 – 40 businesses, with the help of Tiger Beer, in order to fulfill its goal of transforming the neighborhood into a nocturnal, outdoor art gallery with Tiger Beer’s support. The 100th gate, at the legendary Katz’s Deli, was recently finished by artist, L’Amour Supreme and from Thursday, Sept 15th – Sunday, Sept 18th, the 100 GATES Project – in coordination with Tiger Beer – invites you to come out for a self-guided walking tour of the gates while enjoying Tiger Beer specials throughout the LES.
Tiger Beer, which has a long history of backing street art and culture in its native Singapore, as well as internationally, is bringing this spirit stateside to support the New York City initiative. As a result, the 100 GATES Project has been able to grow above and beyond the original goal of reaching that 100th gate and is now looking to scale up and implement the project in neighboring communities. Most importantly, Tiger Beer has helped bring more art to this community and the Lower East Side has already benefitted.
“Tiger Beer is an ideal partner for the 100 GATES Project because their team has a deep understanding of the creative process and an appreciation for artistic expression. These values have allowed for the 100 GATES Project to stay true to its roots,” explains Natalie Raben, 100 GATES Project Director.
Check out some of the gates that Tiger Beer and the 100 GATES Project have morphed into artwork.
Address: 57 Orchard Street
Artist: Hektad started tagging in 1982. After taking a break to focus on his family, he reappeared and has been staying active on the streets ever since.
Follow: @HEK TAD
Business: Triangle Optical
Address: 90 Delancey Street
Artist: Myles Hunt, a NYC-based artist that specializes in a myriad of mediums, creates art that is a mix of random fun with multiple styles of inspiration.
Follow: @Myles Hunt
Business: Wedding Banquet Liquor
Address: 135 Division Street
Artists: Jana Liptak (gate to the left), originally from Tucson, Arizona, has been living and working in NYC since 2009. In addition to working as a scenic artist in film and television, she has also organized and produced large-scale public and private art projects internationally. Abigail Leora (gate to the right), was born in a small town in Montana and from growing up around national parks, nature became a central theme to her artwork.
Follow: @Jana Liptak & @Abigail Leora