Rolls-Royce is Pop Music’s Most-Mentioned Brand
Rolls-Royce is officially music’s favorite vehicle. According to a new study, artists reference the car company in popular songs more frequently than any other brand—auto or otherwise.
Bloomberg looked at lyrics for every song in the top 20 of the Billboard Hot 100 over a three-year span (May 2014 – May 2017) and counted the number of brand references in each song (if a brand was mentioned numerous times, it was only counted once.). The findings conclude that Rolls-Royce, Ferrari and Hennessy were respectively the three most-mentioned brands:
Perhaps it isn’t surprising that Rolls-Royce—which produces just 6,000 cars every year, at starting prices around $300,000 each—tops the list. Future, The Weeknd and Kodak Black have mentioned the company on wax. In fact, 2 Chainz has an entire song on his latest album, Pretty Girls Like Trap Music, that’s dedicated to the brand.
“We make no judgments,” Rolls-Royce rep Gerry Spahn told Bloomberg. “We want to be connected to success.”
Other brands mentioned include everything from Band-Aid and Polaroid to Dom Perignon and Adobe Photoshop (Meghan Trainor referenced the software in her hit song “All About That Bass,” a rare brand plug in a pop song).
Anyways, here’s a clip of Kodak Black listening to Lauryn Hill in a Rolls-Royce shortly after being released from jail.