Rich The Kid and Kendrick Lamar’s “New Freezer” Video is a Kinky Auto Show
Is Kendrick’s Milly Rock sturdy or nah?
Rich The Kid and Kendrick Lamar take the art of the humble brag to new heights in their infrared new automobile show of a music video, “New Freezer,” the upbeat collaboration they dropped in September.
From the onset, it’s clear that Rich and Kenny’s new clip isn’t just another Rent-a-Ride exhibition. While Rich prances around, changing outfits and hairstyles with cut scenes, ridiculous, Blade Runner 2049 wheels pop into view, like this Jacob Javits Center looking thing. So sleek, there’s no passenger seat.
As things progress, Kendrick Lamar departs a Chinese food spot and enters the frame, decked out in Nike’s new NBA gear, likely a courtesy of Kendrick’s new deal with the Swoosh. And though he begins by rapping about a new whip with “peanut butter insides,” his picturesque moment comes as he sits perched on the edge of a Bradley GT that looks like the spawn of The Dark Knight and Driving Miss Daisy.
Or, it might be the Takeout Carton Milly Rock. You decide.
Watch “New Freezer” above.