Rhythm Roulette 4th of July Blowout
Watch all your favorite OG and up-and-coming producers cook up in the studio before your July 4th cookout. Then enjoy the fireworks!
Ever since MASS APPEAL published the very first Rhythm Roulette featuring Party Supplies back in Mar 2013, we knew it was something special. The concept is simple: creating sample-based beats out of randomly selected records, but there’s something undeniably compelling about the experience of watching the whole process unfold: Producer puts on a blindfold and gropes their way through a record shop. Producer selects three records at random, then purchases said records and heads straight to the studio. Producer then gets down to business, cooking up heat and sharing it with the MASS APPEAL massive.
Over the past four-plus years ”Rhythm Roulette” has become MASS APPEAL’s most popular video franchise. (Shout out to Matt Lubanksy who created the first one!) We are constantly inundated with requests from producers who want to participate—some go so far as to shoot their own bootleg episodes. Producers like A$AP P on the Boards came up watching episodes and eventually got a chance to throw down. “Shouts out to MASS APPEAL for letting me get the opportunity finally,” P told us during the shoot. “It went from me watching this shit, to y’all watching this shit now. So keep doin’ it!”
We’re still actively pursuing a few O.G. cats who have yet to take the challenge, but in the meantime, here is every single episode of our tribute to the art of chopping samples. Behold, the beauty of creating Hip Hop in its purest form.