PREMIERE: Benny Cassette Wants You to Let Go and “Be Wild”
Get familiar with the G.O.O.D. Music producer
With every great machine, the many moving parts within have to be in prime form. For G.O.O.D. Music, there might be more mechanics involved than most care to know about but one piece of that massive puzzle you should remember is Benny Cassette. The Los Angeles artist personally met with Kanye to show some beats he had made in Paris which led to a deal with G.O.O.D. Music as well as production credits on Yeezus. From there, he’s been in high demand with artists like Miguel, SZA, The Band Perry, Isaiah Rashad, and more. And now he’s ready for his solo project, Broken Hearts And Dollar Signs.
The next single from the project, “Be Wild,” sounds like a song that would be in the next Levi’s commercial if they wanted to do something that would actually connect with the youth. The thumping drums feel like you’re watching a tribal ritual in the woods, but the twinkling piano notes and Benny’s voice reassure you that the ritual is for blessings for the coming year and not a curse to be set upon a poor soul. The inspiration for the song as well as his upcoming album have a unique story behind them, as described to us in an email interview below.
Mass Appeal: Can you talk about the night that inspired this song? How did that night end for you?
Benny Cassette: The way I created this whole project is off of a series of letters I wrote while traveling and I then took each letter and turned it into a song. This one was inspired by a girl I met at a lounge in London. She was amazing (and gorgeous) and we had [a] great conversation but when we started to talk about her dreams and what she wanted to do in life she had all these boundaries and limitations she put on herself because of her upbringing and traditions she couldn’t let go of. She was even worried to hang out after the lounge closed. It frustrated me to see someone living in this box so I went back to where I was staying and wrote this letter to her telling her to let go of it all and allow yourself to be wild. Simple words and I hope when she hears the song it inspires her to live!
What would be a wild night be considered for you?
It changes for me. For a while there was an interesting scene in LA and we would go out all night and listen to music somewhere, meet random girls and end up at a strange house in the hills. Those type of nights now only usually happen when I travel.
When did you start to be wild and free, whether in music or in life? What inspired that moment?
Before anything was happening for me in music, I was super broke, pretty down on myself and felt very empty. This was a little over 3 years ago and I remember I had a revelation one night where I decided I had nothing left to lose so I needed to stop caring what anyone thought or even what I thought and just live and create to be happy. That was the moment I felt what real freedom was and what it meant to truly be wild.
How does working with other artists vs. making your own music differ or stay the same?
When I’m working as a producer or writer for another artist I still look at it as I’m creating something that I want to sing myself. It’s just going to be someone else’s song. I love so many genres of music that aren’t what I do as an artist but they excite me in a new way. For example I just did a country album with an alternative band and the process was way different then anything I’ve done but I still approached it like I would my own music. They still needed to bang and feel like something I would do.
How has working with G.O.O.D. Music shaped your sound, if at all?
It’s shaped my sound a lot because you’re constantly working on projects and with people that
want to redefine where music and sound is at. You have to push to be that much more creative and precise with the art because if you don’t no one really checks for you. I’ve really learned to allow myself to experiment in ways I never did and break more of the rules. I can’t really say enough and what a blessing it’s been and how much growth I’ve had because of it.