Nas-Sweet-Chick-Business

Nas Talks New Chicken and Waffles Business Venture With ‘Sweet Chick’

Photos by Levi Felder

When we’re not busy hitting you upside the head with knowledge, music, amazing stories, etc., the members of the Mass Appeal squad stay active outside of the office pursuing various entrepreneurial endeavors, collectively and individually. Recently, Nas and Peter Bittenbender (Associate Publisher and Publisher of Mass Appeal, respectively) linked up with the owners of Sweet Chick to expand their chicken and waffles empire. (For those of you who aren’t familiar with Sweet Chick, we recommend you check out our profile of co-founder John Seymour from last year.)

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Last night, Sweet Chick celebrated the one-year anniversary of its Lower East Side location (the old Max Fish) with a star-studded event, featuring appearances from El-P, Killer Mike, The Alchemist, and more. Nas was also in attendance to celebrate his new partnership with restaurant. Rather than wait for someone else to break the story, we reached out to the man himself to get the details.

Below, Nas talks about the new business venture, his love for chicken and waffles, and whether or not Sweet Chick stands a chance against Roscoe’s. (We also asked Peter if the Mass Appeal squad can get free chicken and waffles for life. He said that he doesn’t even get free chicken and waffles, so we guess that’s a no for us too.)

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Mass Appeal: Where and when was the first time you had some chicken and waffles?

Nas: Harlem. Either at Well’s or Pan Pan. Somewhere Uptown.

Have you tried the veggie fried chicken at Sweet Chick? Thoughts?

No. I can’t wait to have it though. But I posted a plate of the veggie fried chicken on IG from my friends plate. She said it was great. It looked great to me so I posted it.

Vegetarian chicken & waffles at Sweet Chick restaurant in NYC! 1 year anniversary today.

A photo posted by Nasir Jones (@nas) on

Can Sweet Chick L.A. knock Roscoe’s outta the box?

Roscoe’s is legendary! I love Roscoe’s. Sweet Chick is so different than them. Different kind of menu altogether. But we salute Roscoe’s all day. Sweet Chick is so diversified on the pallet…nice vibe—and you can get alcoholic drinks here.

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What vibes did you get from Sweet Chick the first time you walked in the restaurant?

The vibe I get is real. Like a place you bring a date. Your birthday dinner can be here. Or just you alone. The music and the people are mellow.

What are you looking to bring to the table now that you are on board with Sweet Chick?

It’s already great. I might add a dish or two maybe. Looking to bring an added essence of Real Lituationess to the already lit scene there. Me. I’m a ray of light, my G. Good times and a life is the right attitude.

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Check out a recap video of the 1-year anniversary party below.

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