Eminem Dropped His Video for “3 A.M.” Eight Years Ago Today
That first verse is still one of Em's best
On May 2, 2009, Eminem premiered the video for “3 A.M.” exclusively on Cinemax. It was the first music video to air on the premium cable network. The gory clip was directed by the L.A.-based studio and art collective Syndrome. “3 A.M.” was the third single released ahead of Eminem’s sixth studio album, Relapse. Produced by Dr.Dre, the track is one of the more notable songs off Relapse and has Em rapping from the perspective of a serial killer. In a 2009 New York Times article, Eminem said he was fascinated by “serial killers and their psyche and their mind states.”
Relapse was Eminem’s first album of new material since 2004’s Encore. It arrived on May 19, 2009. The five-year break between albums was due to Eminem’s struggle with addiction to prescription drugs. The album debuted at the top of the Billboard charts, selling over 600,000 copies in its first week of release. Though it received mixed reviews, one of the album’s most outspoken fans was Tyler, the Creator. “That’s my second favorite Eminem album,” Tyler told Myspace in 2013. “I fucking love Relapse so much.”
Stream Relapse and watch the other Eminem video directed by Syndrome, “Crack a Bottle,” below. Also, does anyone else remember Travis Barker’s insane “3 A.M.” remix?