Cash Money Records Celebrates 20th Anniversary With Mobile App
At last you can give your selfies the Pen & Pixel treatment
Inside the Universal Republic offices in Midtown Manhattan there is a special room known as The Cash Money Vault. The wallpaper is crushed velvet. Everything blings. This is the inner sanctum where Cash Money Business gets done. When there’s a new record from Drake or Nicki Minaj or any other artist from the team, it gets demo’d on this room’s booming system. Access to the vault is strictly by invitation only.
Not long ago MASS APPEAL was invited to bring our cameras inside the vault (after signing a multi-million-dollar insurance waiver!) for an exclusive peek at the Cash Money App.
As part of the 20th anniversary celebration for the most successful independent record label in history, Cash Money Records have rolled out a mobile app, developed by Neon Roots. The app’s multiple features were demonstrated for us by the Universal/Cash Money digital execs inside the Vault.
Want exclusive 20th anniversary merch? Get the app. Want to stream classic Cash Money music videos with exclusive behind-the-scenes commentary? Get the app.
But perhaps the app’s coolest feature is that it gives you the ability to remix your own photos into iconic Cash Money Pen & Pixel album covers. The free app (currently an Apple App Store exclusive for all devices, but coming soon to Android) comes with an introductory “Sticker Pack” of 20 add-ons as well as a “Tattoo Pack” that allows you to ink up your selfies with Lil Wayne and Birdman’s tattoos.
“We’re always excited for the next innovation in the music industry,” says Cash Money Records Co-Founder and Chief Executive Ronald “Slim” Williams. “The app engages fans on the modern playing field, while celebrating our history. It’s the perfect balance. I can remember selling our first releases out of my car, and I can’t wait to see how the album artwork comes to life in the digital space! It’s the beginning of yet another era for Cash Money.”
“We were sitting in the Cash Money Vault as a team, and we began looking at all of these amazing album covers,” says Republic Records VP of Digital Aaron Bogucki. “We wanted to embrace that influential aesthetic within an app. That’s what sparked the idea. Now, fans can place themselves in this artwork for the first time. It’s an exciting avenue to organically promote the 20th anniversary of such a powerhouse label and its influence.” MASS APPEAL is proud to premiere this exclusive preview.
Here’s one example of what you can do with the app: